Tag: publisher’s

iPad Apps For Children’s Books Show Cool New Possibilities For Publishers

by Ipad Man on Jun.17, 2010, under iPad News

I’m intrigued, though, by the idea that the iPad, and eventually other tablet devices will give rise to a hybrid medium — call them book apps — that mix text with video, sound and game-like interactivity.

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Reports: iPad changing the game for advertisers, publishers

by Ipad Man on Jun.16, 2010, under iPad News

Early data on iPad ads indicate that the tablet is pushing higher ad engagement than traditional mobile or online ad formats. According to a new report from textPlus, Pointroll and AdMarvel consumers are spending more time with ads on iPads, and are more likely to complete a video ad.

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Publishers see signs the iPad can restore ad money

by Ipad Man on Jun.03, 2010, under iPad News

Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular Web sites.

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Weisberg: Publishers Should Beware Apple’s iPad

by Ipad Man on May.15, 2010, under iPad News

Publishers should beware the iPad.

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